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Gem Deodorant is at Walmart—as the Aussie Body Care Brand Expands to the U.S.

Gem deodorant features luxe gourmand fragrances, and it is aligned with the consumer's current obsession with dessert-themed beauty.

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By: Marie Redding

Senior Editor, Rodman Media
Gem deodorant is now at Walmart.

The Gem deodorant line is now at Walmart, marking the body care brand’s expansion into the U.S. market. The Aussie brand began its expansion into the U.S. in February, when its colorful deodorant collection began rolling out to Walmart stores.

The Gem deo line’s pastel packaging looks modern. The collection’s gourmand fragrances are aligned with the dessert-themed beauty trend.

Georgia Danos is Gem’s CEO and Founder

“Launching Gem deodorant with Walmart allows us to scale while staying true to what we do best—creating high-performing, beautifully scented everyday products at accessible prices,” says Georgia Danos, CEO and Founder of Gem.

“Interest from U.S. consumers had been growing organically for some time, making expansion into the market feel like a natural next step for the brand,” Danos explains.

The Gem Deo Line’s Delectible Scents

The Gem deodorant line includes its 72-hour formulas in two formats—a stick antiperspirant and a dry spray. Scent options include:

  • Coconut Vanilla
  • Vanilla Macadamia
  • Santal
  • Vanilla Sugar
  • Cool Fresh

The formulas are paraben-free, cruelty-free, and sulfate-free. The ingredients include Hyaluronic Acid, Shea Butter, and Vitamin E. 

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